Data-backed consumer insights for CPG manufacturers and retailers.
Trust, transparency, and reputation are more than marketing buzzwords. There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of today’s consumers.
Download this free guide to explore pertinent consumer research and real-world examples from industry leaders who have proactively embraced transparency for their brands and products.
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- Key data points from consumer research that reflect the growing demand for product transparency
- How several CPG manufacturers and retailers are already using digital solutions to give consumer access to accurate, impactful information beyond what is included on a product’s label
- The business case for building consumer trust and how embracing a transparency strategy can directly impact a business’ market valuation